INTRODUCTION – WHAT IS EMAIL MARKETING

Email marketing is one of the ways you can grow your online business and it involves sending an email to your list of subscribers about a product or a service you are promoting , It allows your business to connect directly with your audience even after they leave your website . With email marketing , you can also nurture your newly gotten subscribers about a product or service you are promoting , build your brand loyalty , to make calls to action like buying a product etc

ADVANTAGES OF EMAIL MARKETING
  • It lets you sell products , recover abandoned cart etc
  • Email marketing can be used to build brand awareness
  • Email marketing allows Saas companies to generate leads
  • For bloggers and publishers, email marketing is uses to drive traffic to their websites and affiliate links

WHY EMAIL MARKETING

No matter what type of business you are into , you need email marketing due to the following reasons below

  • People check their emails a lot
  • When you have an email list, you can mail them anytime you want
  • Email is easy to automate and scale
  • Email has an extremely high return on investment of around 3600%
  • Email is 40 times more effective at customer acquisition than Facebook and Twitter
DISADVANTAGES OF EMAIL MARKETING
  • Email is consent-based channel
  • Email marketing can be competitive
  • Most email service providers are not free
  • Email is a consent-based channel. You can’t pay your way in front of people.
STEP BY STEP GUIDE TO EMAIL MARKETING
Now you have known what email marketing is , the advantages and disadvantages, I would like to share a step by step guide to email marketing especially for beginners.
You need to do 5 things to successfully get started with email marketing
  • Define your goals
  • Choose your desired email service Provider
  • Create an Optin form to build your list
  • Set up Marketing emails
  • Track email metrics
1. Define Your Goals

Before you get started with email marketing, you need t o figure out what you desire to achieve . You need to figure out what you want to sell through email . if you’re an online store or service provider, you want to sell products and services to your email marketing list.

You also need to consider what your audience wants. Ask yourself:

  • What will convince them to join your list? This can help you come up with attractive lead magnet ideas.
  • What will convince them to stay on your list? Knowing this can help you decide what kind of content to send to your email subscribers.

Understanding your audience’s age, location, interests, and buying habits will affect how you approach them in your messages. With these goals in mind, you can now choose tools to use for your email marketing strategy.

2. Choose an Email Service Provider

An email service provider  will provide the tools you need to create, send, and manage email campaigns to your audience. You need to choose the right one that has all you need , this will help keep the costs manageable .

Below are my Recommendations

  • Optinmonster
  • Constant Contact
  • Brevo
  • Hubspot
  • OMnisend
  • Convertkit
  • Drip

and so on

  • CREATE AN OPTIN FORM/SIGN UP FORM

This is the next thing to do after choosing your desired ESP. An optin form is the place where your website visitors can enter their email in exchange for a gift or an offer you made available to them . These offer or gift is known as Lead Magnet. There are lots of different styles of forms – inline forms, pop up forms, floating bar, slide -in forms,etc

To create great email optin forms with just a few clicks, you need OptinMonster. This is because it is the easiest solution for building high-converting optin form without the need to have a knowledge about coding . It comes with tons of templates for you to use, or you can create your own from scratch with the drag and drop builder.