INTRODUCTION
Are you looking for ways to grow your online business especially if you are just starting one, then you need to pay attention to this post today. If you are just starting a business, then you cannot afford to waste money. You should look for ways to attract visitors, convert potential customers, build a brand, and make more money online.
In this post, I will share with you some practical tips on how to grow your business on a small budget. If you seeing this post for the first time , then I encourage you to join my mailing list for more updates, free gifts and more. Having done that , then continue reading this post
-
CHOOSE THE RIGHT PLATFORM FOR YOUR WEBSITE
This is the first thing you need to take serious- choosing the right platform for your website. Many people make the big mistake of choosing the wrong platform for their website, the result of this is limiting your business growth potential and costing you more money. On this note , I strongly recommend WordPress as the right platform for your website.
WordPress is a content management system (CMS) that allows you to host and build websites. It comes with plugin architecture and a template system allowing you to customize any website to fit your business, blog, portfolio or online store .Please note that I am talking about wordpress.org NOT wordpress.com – These are two different platforms . To get started with word press, first you will need a domain name and a web hosting account . I highly recommend blue host web hosting company because they are the largest web hosting company. They offer users a free domain name and discounts on hosting .
-
CHOOSE A FUNCTIONAL WEBSITE WITH SIMPLE DESIGN
In terms of website design, just start with a ready-made free or premium wordpress them for a fraction of a price since you are starting out. This is because getting a professional to design your website is quite expensive . You can also use a drag and drop wordpress page builders to create completely custom design without writing any code
-
USE A CONTACT FORM
You need to use a contact form to make it easier for your site visitors to contact you . This helps you to bring in more customers to your website. By default Word Press doesn’t come with a contact form. Luckily, there are WordPress contact form plugins that can help you easily add a contact form to your site. I recommend WPForms lite which is a free version of WP Forms .Once your business has grown, you can upgrade to WPForms Pro to create more advanced forms like surveys, polls, payment forms, etc.
-
START BUILDING YOUR EMAIL LIST
There is need to communicate with your website visitors through their email address which enables them to revisit your website for more content. To get started with this , you need to start building an email list . Every website you visit always has a way of getting your email address. The essence of this is for the website owner to be able to communicate with you in the future. This is called email marketing. There are different email marketing platforms available , these includes – Constant contact, getresponse, mailchimp etc. I recommend Gresponse because they offer a 30 days free trial . When your business begins to grow and start making money , then you can upgrade to either the monthly of yearly plans
-
GET FREE TRAFFIC FROM GOOGLE
Google is the major source of free traffic for most websites on the internet. For your website to start getting this free traffic, you need to optimize your website by learning basic SEO ( Serach engine optimization)
Search engine optimization is a set of guidelines that makes your website more search engine -friendly . Bear in mind that getting traffic from google requires that you will create useful contents on your website.
In terms of creating content, you will need to first of all plan a content marketing strategy . Start by adding a blog page on your website and then sort your contents into categories and tags .
Find out the keywords that your users might be searching for on Google and create contents on them .
-
MONITOR YOUR WEBSITE VISITORS
It is important that you monitor your website visitors – know how many visitors are visiting your website, where they are coming from and what they do on your website , what contents they are interested in. This is where Google analytics comes into play. Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users. I recommend Monster insight – which is the best Google analytics for wordpress. If you run an online store, then Monster Insights can also help you track Woo Commerce customers using Google Analytics.
-
DRIVE TRAFFIC FROM SOCIAL MEDIA PLATFORMS
Social media platforms are great way to drive traffic to your website . Facebook alone has 1.98 billion daily active users , Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users. Social media platforms bring great opportunities for business . You can strat by creating your websites’s social media profiles and share your blog posts on them . You also need to include social media plugin for wordpress to make it easier for your users to share your content on social media.
There are tons of other things that you can do to engage with audiences on social media. The key is to keep your profiles active, grow your following, and bring traffic back to your website.
- Create a Facebook group for your customers or industry
- Create a LinkedIn group for your industry
- Learn how to retarget users on Facebook with ads
- Focus on social networks important for your industry.
- Don’t just bring traffic to your website, use social media to build your email list
About Author
