In this detailed Getresponse review post, I will take a look at a well-known and all-in -one email marketing solution or software, features, its advantages and disadvantages so that you will decide whether it is the right tool for your business or not. Let us find out
What is GetResponse ?
GetResponse is an all-in-one email marketing software which allows you to create a mailing list and capture data onto it, send daily, weekly and monthly newsletters to the list, automate your email marketing using an “auto responder” and also view and analyze the statistical information about your email campaigns, such information includes the open rate, click through rate etc.
GetResponse started in 1997 when SEO Simon Grabowski launched the first autoresponder and this resulted to a domino effect starting with registering www.getrespnse.com a year later. This all-in-one email marketing tool has gotten a lot of positive ratings from publications like website magazine which awarded it as the second-best email marketing provider in 2011
The tool has also attracted praise from publications like Website Magazine which awarded GetResponse as the second-best email marketing provider in 2011.
In recent years, Getresponse has added some other beautiful features like website builder, chat feature, ecommerce features, webinar hosting, landing pages and automated sales funnel. This made it an all-in-one email marketing software.
If you are new to email marketing, Getresponse should be your best choice because it has all the features you need ,and the best part of it is that it is user friendly
Their Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc. Now let us look at the best features of Getresponse all-in-one email marketing software
GETRESPONSE MOST IMPORTANT FEATURES
Here are GetResponse’s most important features:
- Drag and Drop email editor:
- Email templates:
- Funnel builder
- Email automation: .
- A/B testing
- Landing pages:
- Customer support
- Integrations
Now let us discuss in detail these important features
- Free Email Drag and Drop Editor and Email Templates
The free email drag and drop editor allows you to design beautiful emails. In other to start designing your email , you need to fill in the required spaces like the name of the campaign, the subject line, click on “add recipients ” to add the email recipients , then click on design message. This action will take you to a page with a list of over 120 templates shown below
It is important to know that there are 6 categories of templates you will find on this page and each of them are used for specific purposes, these includes the following
- Template set
- Celebrate
- Educate
- Promote
- Sell
- Welcome
You can select your own category of the template and start customizing it. Let us say that I decided to select a template to start customizing it. This is how it will appear
On the right side are some elements you can add to the template to suit your need. The Getresponse email editor is packed with features. All the editing options are shown when you need them. So it’s all very intuitive.
In the layout section, you decide the structure and look of your email. Set up how many columns you want, basic colors, etc. The main editing is done with drag and drops content Blocks. You can add the following on the templates
- Images, Text, and Buttons
- Video by entering the YouTube link
- Whitespace and margins
- Social sharing links and
- Custom HTML
- Images by either uploading from your computer or browse from Get response’s free stock images collection
You can also make design changes on each block or section by tweaking its settings. You can even drag and drop blocks and sections you want to add to the template to further personalize it.
You can also add the product box and recommended products box in the Ecommerce section in the email editor. This feature is available on the pro version and you can only use this if you set up your store on Getresponse. You can as well save your current design as a template then it will be saved in the “my templates section”, this is useful if you want to use the same design again.
Once you’re done with the design and figuring out who will receive the email, you need to schedule when the email will be sent to them.
You can send it immediately or set the time for your recipients to see them.
Funnel Builder
In Online marketing generally, a funnel is very important. It is the path or steps by a site visitor in order to become a paying customer. In other words, A funnel is another way to describe all the steps in a marketing campaign which includes opt-in forms, emails, SMS , landing pages etc.
Getresponse’s conversion funnel builder starts by demanding if you want to build an email list or leads, sell your products or promote a webinar
You can link your Facebook account to getresponse and promote your funnel through Facebook ads after creating your funnel
Website Builder
The newly added feature to getresponse is the website builder which allows you to build a website from templates or with A.I powered builder
The website builder allows you to edit everything on the page. You can change fonts, text sizes, add/remove images, reposition elements, adjust padding, and more.
Webinars
GetResponse also has webinars as one of it’s features, and setting it up is easy. After choosing your title, add your time, date, and duration of the webinar, Choose the contact list you will add your registrants to. You can also add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Landing Page Builder
This is free foe all the plans There currently offer 198 templates available to choose from.
You can start editing your landing page template after choosing the desired ones, however, the editing experience is quite different from the email creator
One advantage of the landing page builder is that it also allows you to create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variants as you want, along with forms and thank-you pages.
CLICK HERE TO GET A FREE GETRESPONSE ACCOUNT IN MINUTES
GetResponse pricing & plans
GetResponse comes with 4 plans Basic, Plus, Professional and Max. You will pay more as your email list size gets bigger. Below is the pricing for each of the plans
BASIC – $15/MONTH
PLUS – $49/MONTH
PROFESSIONAL – $99/MONTH
MAX- Custom pricing
As a beginner, it is advisable to start with a basic plan. When your list grows, you can switch over to the plus plan
Integrations
Getresponse can be integrated with the following
- popular e-commerce platforms like Shopify
- CRMs
- payment gateways
- Social media apps
- landing page and popup builders
- Conversion tools
Getresponse pros and cons
- Getresponse supports both small and large businesses
- It includes landing pages and conversion funnel and webinar funnel
- Large collection of templates
- Advanced marketing automation features
- One month free trial
- 24/7 chat and email support
Can be better
- No money back if you cancel an annual plan
Try GetResponse for free here
Conclusion
If you are a newbie in the email marketing space, then you should consider this all-in-one email marketing tool called Getresponse. The advantage of it is that you will have a full 30 days to try it out. Why not give it a try today and you will never regret using it
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